BULLARD, Texas (ETX Bell) — Attention residents of Whitehouse, Bullard, Troup, Flint, Noonday, Frankston, and Coffee City: A new chapter in local journalism is about to unfold. ETX Bell, a community newspaper from ETX Hometown Media, launches its first print edition in the final week of May 2025, bringing hyperlocal news, sports, business updates, and community stories to the towns south of Tyler.
The launch begins with two digital e-editions debuting in the first full week of May 2025 (May 5-11), followed by the print edition in the last full week of May 2025 (May 26-31).
A Vibrant Voice of Local News
ETX Bell merges the trustworthiness of print journalism with digital innovations like video content and expanded photo galleries to engage readers in ways that matter. Published by locally owned ETX Hometown Media, our mission is to deliver reliable, community-centered news that reflects the heart of East Texas.
“We’re not just reporting the news—we’re building a community hub,” said Shawn Larson, owner of ETX Hometown Media. “ETX Bell connects print, digital, and social media to create an experience that’s both timeless and timely for readers and advertisers.”
Your Stories, Our Focus
ETX Bell will highlight what’s important to you: local schools, small businesses, sports triumphs, and community events. We’re inviting East Texans to share their story ideas, photos, and announcements to help us capture the essence of the region. Later in 2025, our sister publication, ETX Bridge, will launch with a magazine-style approach, celebrating local heroes, businesses, and cultural highlights.
Be a Part of the Story
Here’s how you can get involved and make an impact:
Subscribe Now: Your support helps us grow—by hiring talented journalists, investing in essential tools, and expanding our coverage. To qualify for a bulk mail permit and launch broader distribution, we need 500 founding members. The first 500 subscribers will receive $20 off with the code “Founders” at https://etxbell.com/subscribe-now/.- Share Your Narrative: Send us your news, personal stories, events, or photos—be a part of the story that shapes our community!
Advertise with Us: Boost your business with our print and digital ad packages, enhanced by SEO and social media reach. Contact sales@etxhometownmedia.com.
Join the Team: We’re seeking passionate writers, photographers, videographers, and social media experts to join ETX Bell. Contact hr@etxhometownmedia.com.
Engage Online: Follow, like, and share our content on social media to amplify the conversation and connect with neighbors.
“We envision ETX Bell as more than a newspaper—it’s a lifeline for East Texas, uniting news, business, and culture,” Larson added.
Stay Connected
For the latest updates, story submissions, job openings, or advertising opportunities, visit http://www.etxbell.com or connect with us on
Facebook: @ETXBell | @ETXBridge | @ETXHometownMedia
Or for latest updates try X: @EtxBell
