The community newspaper that keeps the areas around Bullard,
Flint, Troup, Whitehouse & South Tyler connected & informed.
By Shawn Larson BULLARD, Texas – At first glance, Cherry on Top looks like a cheerful little ice cream shop on Main Street, pastel walls, the scent of freshly fried funnel cakes, and the steady hum of conversation. But step inside, and you’ll find more than just ice cream. You’ll find a family pouring their […]
TROUP — The Troup Chamber of Commerce hosted its first-ever After Hours Networking event, offering an evening of connection, conversation, and community building. The event took place on Tuesday, July 29, from 5:30 to 7:30 p.m. at Troup Hair Company, located at 118 West Duval. Attendees enjoyed light refreshments and the opportunity to foster meaningful […]
By Joshua Larson TROUP — In a quiet stretch just outside of Troup, a small European auto repair shop is doing something rare in the world of mechanics — leading with honesty, education and precision. East Texas Bavarian, owned and operated by a seasoned technician with more than 25 years of experience, is carving out […]
By Shawn Larson TROUP, Texas – What began as a nostalgic dream between two sweet-toothed adventurers and a beloved Jeep has blossomed into one of East Texas’s most buzzed-about food truck success stories. Frosty Pines, the Troup-based shaved ice and lemonade food truck, was born out of a desire to build something fun, refreshing, and […]
Why Local Newspapers Still Matter: Inside of what I Hope will be the Revival of a Hometown Tradition By Shawn Larson ETX BELL For those who don’t know a lot about me, won’t know by trade, I am probably more of a social media/web guy than I was a newspaper guy. Don’t get me wrong. […]
Troup Welcomes Hometown Market, a New Hub for Health and Community TROUP, Texas — Hometown Market, LLC at 501 W. Duval St., Suite 101, bringing a fresh focus on health, wellness, and artisan-made goods to the Troup community. Part of their enhanced product is a popup market in front of their store. The store offers […]
By Shawn Larson About a year ago, my wife and I began praying and considering how we could move closer to her family and be of help. Her mother had become the full-time caregiver for her elderly grandmother in Bullard, and with two sons managing Type 1 diabetes and our youngest soon attending YWAM Tyler, […]
BULLARD, Texas (ETX Bell) — Attention residents of Whitehouse, Bullard, Troup, Flint, Noonday, Frankston, and Coffee City: A new chapter in local journalism is about to unfold. ETX Bell, a community newspaper from ETX Hometown Media, launches its first print edition in the final week of May 2025, bringing hyperlocal news, sports, business updates, and […]
WHITEHOUSE, Texas — What started in a remodeled chicken house back in 1970 has grown into one of East Texas’s most trusted names in HVAC. Kelly A/C & Heating, Inc. was founded by Ralph Kelly and his son Gary as a small operation focused on repairing heating and air conditioning systems for folks in Whitehouse […]
BULLARD, Texas — In a small East Texas that continues to see growth and prosperity, one family-owned restaurant is winning over locals with authentic flavors, personal service and prices that won’t break the bank. Aztec Burrito, at 475 E. Main St., has become a beloved community fixture by offering fresh, homemade Mexican food in a […]
