The community newspaper that keeps the areas around Bullard,
Flint, Troup, Whitehouse & South Tyler connected & informed.
By Joshua Larson TROUP — In a quiet stretch just outside of Troup, a small European auto repair shop is doing something rare in the world of mechanics — leading with honesty, education and precision. East Texas Bavarian, owned and operated by a seasoned technician with more than 25 years of experience, is carving out […]
By Shawn Larson TROUP, Texas – What began as a nostalgic dream between two sweet-toothed adventurers and a beloved Jeep has blossomed into one of East Texas’s most buzzed-about food truck success stories. Frosty Pines, the Troup-based shaved ice and lemonade food truck, was born out of a desire to build something fun, refreshing, and […]
Why Local Newspapers Still Matter: Inside of what I Hope will be the Revival of a Hometown Tradition By Shawn Larson ETX BELL For those who don’t know a lot about me, won’t know by trade, I am probably more of a social media/web guy than I was a newspaper guy. Don’t get me wrong. […]
Troup Welcomes Hometown Market, a New Hub for Health and Community TROUP, Texas — Hometown Market, LLC at 501 W. Duval St., Suite 101, bringing a fresh focus on health, wellness, and artisan-made goods to the Troup community. Part of their enhanced product is a popup market in front of their store. The store offers […]
By Shawn Larson About a year ago, my wife and I began praying and considering how we could move closer to her family and be of help. Her mother had become the full-time caregiver for her elderly grandmother in Bullard, and with two sons managing Type 1 diabetes and our youngest soon attending YWAM Tyler, […]
BULLARD, Texas (ETX Bell) — Attention residents of Whitehouse, Bullard, Troup, Flint, Noonday, Frankston, and Coffee City: A new chapter in local journalism is about to unfold. ETX Bell, a community newspaper from ETX Hometown Media, launches its first print edition in the final week of May 2025, bringing hyperlocal news, sports, business updates, and […]
WHITEHOUSE, Texas — What started in a remodeled chicken house back in 1970 has grown into one of East Texas’s most trusted names in HVAC. Kelly A/C & Heating, Inc. was founded by Ralph Kelly and his son Gary as a small operation focused on repairing heating and air conditioning systems for folks in Whitehouse […]
BULLARD, Texas — In a small East Texas that continues to see growth and prosperity, one family-owned restaurant is winning over locals with authentic flavors, personal service and prices that won’t break the bank. Aztec Burrito, at 475 E. Main St., has become a beloved community fixture by offering fresh, homemade Mexican food in a […]
